Beautiful Brains
Role: Lead Designer
Deliverable:
Editorial
Client: Made Academy
Timeline: 2 Weeks
New York [2020]
Beautiful Brains is a mental health manual for the modern workforce. It helps employers create psychologically safe environments.
Note: Illustrations by Emily Eldrige.
I redesigned Beautiful Brains for Made of Millions foundation. This manual can be downloaded here. The goal for updating the design aims to work within the visual system of Made of Millions, as well as Made Academy.
The design focuses on creating type driven layouts, while simultaneously working with the illustrations. The color schemes, graphic elements including gradients, illustrations, noise and type are used to create playful compositions. Not only does it add consistency, but also reimagines the aesthetic of what conversations around "mental health" can look like. A guide that does not have to be serious but has an inviting tone.
The design focuses on creating type driven layouts, while simultaneously working with the illustrations. The color schemes, graphic elements including gradients, illustrations, noise and type are used to create playful compositions. Not only does it add consistency, but also reimagines the aesthetic of what conversations around "mental health" can look like. A guide that does not have to be serious but has an inviting tone.
As this manual is available online, I had to re-evaluate spreads as single pages. The layout is digital friendly and works within print guidelines.
Note: Illustrations by Emily Eldrige.
