Visual design, Brand development, and Editorial design
Intro—I redesigned Beautiful Brains for the Made of Millions Foundation, a nonprofit organization on a mission to change how the world perceives mental health. The eclectic approach to design, tone and voice of the manual is inspired by the existing visual system of Made Academy, a mental health training curriculum.
Beautiful Brains is a mental health manual for the modern workforce. It provides employers advice on how companies can create psychologically safe environments that best assist in employees' struggles with mental health.
My aim was to reimagine the aesthetics of conversations around "mental health." The design focuses on creating a balanced approach between type-driven layouts and playful illustrations. Using a vibrant color palatte makes the resource inviting and offsets the existing seriousness around the topic of mental health.
This manual is available online, so I re-evaluated spreads as single pages while planning layouts. The manual is digital-friendly and works within print guidelines.
I designed compositions using various graphical elements like texture, cropping, gradients, illustrations, and type to develop a bold yet whimsical look and feel.