Made of Millions

About —
Made of Millions is a non-profit organization all about breaking the stigma around mental health. Their resources reach over 3 million sufferers each year through editorial, video content, and live-streaming services accessible through their website, Instagram, YouTube, and Twitch.

Aim —
I led a full visual rebrand of Made of Million's Instagram account, one of the organization's largest platforms. The rebranding took place during the pandemic, a time when mental wellness is crucial.
The goal of updating the visual identity aims to add consistency while redefining the aesthetics of conversation around "mental health." I created a system that works with the existing website while keeping the tone of the foundation intact.

Process —
I designed social assets in an easy-to-edit templatized form. The new system included iconography, typography, and a custom gradient library. I accounted for layouts promoting various content forms, including editorial, online event promo, stats, and educational material.  
Role —
Lead Designer 

Deliverables —
  • Social Rebrand
  • Identity Development
  • Identity Application
  • Market Research
  • Web Responsive Page
  • Navigation System
  • Merch
  • Editorial Content

Web Design —
For the Made of Millions site, there were two major tasks at hand. First, incorporating the donation CTA in the navigation bar. This gave it higher prominence and easy access to the users. The designs within the ham-burger menu focused on prioritizing the user experience to explore the existing expansive content and drive account conversations.

I also assisted the creative director on the Made Academy project of providing mental health training in the work place. This is a micro-site that focuses on introducing this new initiative by Made of Millions, offer preliminary information and lead to sign up CTA.

Credits —
The work was created under Creative Director Anastasia Kuznetsova.
© 2021
If you stop learning, you will only be as good as you are today.