Made of Millions



Visual design, Design System, and Brand development


Made of Millions is a non-profit organization all about breaking the stigma around mental health. Their resources reach over 3 million sufferers each year through editorial, video content, and live-streaming services accessible through their website, Instagram, YouTube, and Twitch. 

I led a visual rebrand of Made of Million's Instagram account, one of the organization's most prominent platforms. The rebranding occurred during the pandemic when mental wellness was crucial. The goal was to add consistency while redefining the aesthetics of conversation around "mental health."
I created a design system including a gradient library and social content templates that work with the existing website while keeping the tone of the foundation intact.

The process included designing social assets in an easy-to-edit templatized form. The new system included iconography, typography, and a custom gradient library.

A black-and-white palette is the identity's base, but bold colors with gradients are applied to add emotion and fluidity.
I accounted for layouts promoting various content forms, including editorial, online event promo, stats, and educational material.

I designed various merch and multiple web posters for their Original Series that currently lives on their web platform.

The visual language was an extension of their centralized identity with a mission of engaging, building advocacy & educating a community.

I also worked with the Creative Director on more web based solutions. First, on Made of Millions website, and second on their Made Academy microsite landing page.

The platform design iterations included incorporating the donation CTA in the navigation bar for higher prominence and easy access to the users.
Other design iterations focused on the hamburger menu. Additionally, iterations included updating the content structure to expand user reach to existing expansive content and adding CTAs to drive account conversations.

Professional Project
This is an individual project. It was created in-house at Made of Millions Foundation.