Made of Millions


Role: Lead Designer

Deliverables:
Social Rebrand
Identity Development (including Custom Gradient Library, Typographic Language)
Identity Application 
Merch

New York [2020]
About
Made of Millions is a non-profit organization all about breaking the stigma around mental health. Their resources reach over 3 million sufferers each year through editorial, video content, and live-streaming services accessible through their website, Instagram, YouTube, and Twitch.

Aim
I lead a full visual rebrand of Made of Million's Instagram account, one of the organization's largest platforms. The rebranding took place during the pandemic, a time when mental wellness is crucial.
The goal of updating the visual identity aims to add consistency while redefining the aesthetics of conversation around "mental health." I created a system that works with the existing website while keeping the tone of the foundation intact.

Challenge
I designed social assets in an easy-to-edit templatized form. The new system included iconography, typography, and a custom gradient library. I accounted for layouts promoting various content forms, including editorial, online event promo, stats, and educational material.




© 2020
If you stop learning, you will only be as good as you are today.