Poggi Ugo
Role—
Designer
Activities—
Visual Concept, Branding, Motion Design, Social Media Asset, Digital Invite, and Print Poster
Intro—
Poggi Ugo is one of the most renowned Terracotta companies in Italy. For the 100th anniversary, Poggi Ugo did a site-specific installation called “Land” at Milan Design Week 2019.
The illustrations in the graphics are of the pieces exhibited at the installation. The monotone colors represent terracotta. The illustrations are contemporary in style to add visual symphony with Poggi Ugo’s unique aesthetic.
The brand refresh introduces a new illuminated gradient, and a logo inspired by the new brand typeface, Instagram Sans. IG embraces the soft rounded corners in the glyph “squircle”.
This hero moment is designed to capture the audience and showcase the transition of the infamous glyph. It showcases the breadth of brand expression. Through the years, Instagram has evolved to have a global recognition. It is identified by its glyph- the camera set in the iconic gradient.
The layout deep dive card above represents the new dynamic grid system in correlation with type, glyph, and imagery.
These OOHs were displayed through a cursor enabled interactive module. I wanted the user to have an immersive experience.
