Young Influentials


Role:
Art Director and Designer

Deliverables
Visual Concept
Creative Direction
Photo Retouching
Marketing Collaterals
Print Ads

Client: Adweek

Timeline: 9Weeks

New York [2018]

About
Every year, Adweek proudly presents new talent, part of the next generation of powerhouses at an event called “Young Influentials.”

Target Audience
100+ influencers and industry executives. Each honoree is under 40 and represents a different industry category-spanning marketing, technology, media, and entertainment.

Mission Statement
To have a theme of celebration using martinis. Papercraft is used to visualize the playfulness each nominee encompasses. The tone is fresh, smart, young, cool, hip, and driven.
The imagery revolves around the Martini glass being the center of attention. It is photographed in different settings to showcase the various industries ‘Adweek’s Young Influentials’ include.
My work encompasses on-set direction, campaign planning, concepting, building miniature paper models, retouching, and more. 


Trophy Concept
The trophy pushes forward the theme of celebration. It remains playful through its form as a cocktail shaker. Every nominee will recieve a unique cocktail shaker with three etched metal ice cubes with adjectives related to them. The ice cubes add usability factor. The trophy aims to make the event and the achievement memorable.
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