amika
About —
amika is a haircare company that focuses on creating effective products for every hair type, texture, and style. Their brand ethos is to bend the rules while being a friend to your hair and planet.
I had the incredible opportunity to do a brand refresh on their direct to consumer e-commerce platform and build it from the ground up.
Aim —
Rethinking of how the amika experience translates on a digital platform. Layouts and typography are extensions of the iconic product packaging. Playful interaction details that capture the essence of the company. The strategy to create an end-to-end shopping experience while thinking about potential customers and designing a system on the back end where projects can be scaled with fewer complications. Working with the e-commerce team, development team to understand their needs and restraints while creating a unique front-end experience.
Process —
This includes market research, low-fi and high fidelity prototyping, A/B testing, and constantly iterating to improve the customer journey.
Detailed case study is coming soon focusing on touch points including but not limited to —
Features —
Land-Book
amika is a haircare company that focuses on creating effective products for every hair type, texture, and style. Their brand ethos is to bend the rules while being a friend to your hair and planet.
I had the incredible opportunity to do a brand refresh on their direct to consumer e-commerce platform and build it from the ground up.
Aim —
Rethinking of how the amika experience translates on a digital platform. Layouts and typography are extensions of the iconic product packaging. Playful interaction details that capture the essence of the company. The strategy to create an end-to-end shopping experience while thinking about potential customers and designing a system on the back end where projects can be scaled with fewer complications. Working with the e-commerce team, development team to understand their needs and restraints while creating a unique front-end experience.
Process —
This includes market research, low-fi and high fidelity prototyping, A/B testing, and constantly iterating to improve the customer journey.
Detailed case study is coming soon focusing on touch points including but not limited to —
- Design System
- Responsive Product Cards
- Homepage
- Cart Redesign with subscription implementation
- PLP
- PDP
- Collections Landing Pages
Features —
Land-Book
Role —
Lead Designer
Deliverable —
30% higher ecomm sell-through vs. LY
Lead Designer
Deliverable —
- Ecommerce design refresh
30% higher ecomm sell-through vs. LY
